Supermodel Naomi Campbell has joined forces with BMW to introduce the most recent addition to their lineup – the BMW XM. The car boasts M HYBRID drive expertise and is all about embracing individuality. And who higher to signify this than the trailblazing Naomi Campbell?
The BMW XM marketing campaign options Campbell trying effortlessly cool in a white tank prime, denims, and statement-making Cuban hyperlink necklaces with layered bracelets. Within the marketing campaign, the Fendi Peekaboo face reveals how a lot she was drawn to the BMW M slogan “Dare to be You,” because it completely encapsulates the assured angle wanted for progress and constructive change.
BMW XM 2023 Marketing campaign
It’s no surprise that Campbell is the right collaborator for the XM launch – each the automotive and the supermodel signify the significance of breaking boundaries and embracing uniqueness. The BMW XM is ready to make waves when it arrives in world automotive markets within the spring of 2023.
With its eye-catching design, highly effective inside, and unparalleled efficiency, this automotive will impress fans worldwide. Because of M HYBRID drive expertise, the BMW XM generates a outstanding system output of 480 kW/653 hp, making it probably the most highly effective series-production car ever accepted for highway use by BMW M GmbH.
And with Campbell on board, we will anticipate to see thrilling initiatives and collaborations coming our means from BMW and the enduring supermodel. Along with starring within the XM marketing campaign, Campbell will even be designing a one-off mannequin of the automotive.
Followers of the supermodel and BMW alike can look ahead to seeing what she comes up with when the particular version is unveiled later this 12 months. Additionally, see the timeless magnificence pose in Alexander McQueen’s spring 2023 commercials.